The Digital Pivot: Secrets of Online Marketing

Reviews from Thought Leaders“Buy two, because you’ll never want to loan your copy. This is the driver’s manual you need for online marketing success: it’s practical, tactical, and up-to-date!”Jay Baer, New York Times Best Selling Author and founder of Convince & Convert"Instead of paying for expensive advertising, any business can grow by creating content on the Web for free, building fans, and pointing people directly to somewhere they can buy. Eric teaches proven strategies to be effective in this new world and he shares fascinating stories of success to learn from."David Meerman Scott, Wall Street Journal Best Selling author of 12 books including The New Rules of Marketing and PR“Transitioning offline marketing to the digital world can be confusing and frustrating. That is, unless you read Eric's insanely practical guide. The Digital Pivot makes digital marketing simple, accessible and practical for all.”Brian Dean, Backlinko“Eric Schwartzman is a long-time friend and has been on the front lines since day one of the digital revolution. This book will help you pivot.”Brian Solis, digital anthropologist and best selling author of LifeSCALE: How to Live a More Creative Productive and Happy Life“Eric lives and breathes digital marketing. If you need to know and understand what is important, then look no further than his insights. Bookmark everything this man does!”Jonny Bentwood, Global Head of Data & Analytics, GolinAbout the BookWhat’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently.This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less.We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:Determining what customers want onlineChoosing and setting-up the right softwareBasics of search engine optimizationDriving demand with owned mediaGrowing your social media followingGenerating leads with content marketingCreating email campaigns that convertConvert traffic into leads and revenueImproving your conversion rates continuouslyThe Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees.If you’re ready to scale up and grow up, it’s time to find out everything you need to know to migrate your business and career online.If you buy this book, your digital pivot starts right now. Read more